It grows out of who you are, what you’ve learned and where you want to go.
But while you were busy pondering that, your customers also evolved—a constantly moving target as their needs change and their communications preferences shift.
For the past decade I’ve learned, experimented, schmoozed and sweat to create new and authentic ways for clients to tell their stories, connect with customers and stand out in an increasingly distracted world.
Here are a few examples.