It grows out of who you are, what you’ve learned and where you want to go.
But while you were busy pondering that, your customers also evolved—a constantly moving target as their needs change and their communications preferences shift.
For the past decade, I’ve learned to stand in your shoes, to tell your stories authentically, and to turn your sweat and dreams into a powerful connection with your customers that withstands the distractions of our world.
Here are a few examples.